This is what put the “famous” in our name—Original Creative Work—where we write, produce, cast and direct, creating the “whole enchilada.”

Here’s how it works: First, your business person talks to our business person. Our business person is very good about not giving your business person “the business.” Rather, he answers each and every question, which usually comes down to cost.

Your business person is surprised at how affordable we are. He or She is very happy. Then after all the t’s have been crossed and the i’s dotted (with a little smiley face, or a heart), a creative in-put meeting is set up.

We ask questions, you answer. You ask questions, we answer.

We don’t ask typical advertising questions, because we don’t create “typical” radio spots. We believe consumers don’t care about facts and features. They care about benefits. That’s what we’re after; especially, emotional benefits that lead to great stories that we will turn into wonderful spots.

Then we go away and write. And write, and write and write.

Rather than sending you just scripts, we send you “rough tracks”, using in-house Radio Ranch talent. For all practical purposes, you get a fully produced demo at no extra cost to you. This makes your business person really happy. Plus, you get more strategic storytelling spots than you contracted for so you can pick and choose. This makes everybody happy.

You pick the spots you like, we make any copy revisions that need addressing, and we set a date to record your spots in our studio. You come out to participate in the process, or stay home and listen in via our high-speed digital audio link, and we finish the final spots.

You love it, we love it, your boss loves it, your client loves it, your client’s wife loves it, your client’s client loves it, there’s nothing but love! You go away happy and come back later in the year when you have a bunch more radio spots to create.

Click here to hear actual samples of our work.