
Advertising is everywhere. Some people would say we’re in a state of overkill. That’s why it’s important to make certain your message gets through to your intended listeners. And that’s true for every market, listening in every language.
It’s against this backdrop that The Famous Radio Ranch operates a specialized division for making radio commercials targeted to the Hispanic language market segment.
Amidst this ever-increasing din of radio & TV advertising, an artfully-crafted humorous or dramatic radio spot becomes a breath of fresh air. Following the same “reach-out” guidelines that The Famous Radio Ranch has established over the years for English language advertising audiences, we are also successfully reaching the Spanish language market with similar strategies.
Led by the talented and highly-skilled Barbara Ransom and her troupe of native-born performers, The Radio Ranch Spanish spots reach out to the targeted Spanish language listener, whatever their Hispanic origin, with culturally-appropriate and lifestyle-consistent scenarios.
Barbara was raised in Mexico City from age nine and remained a resident until age 30 where she also acquired significant advertising experience. In producing the Spanish language spots, Barbara relies on the nation’s second-largest community of native multi-lingual Spanish-language VO performers, many of whom also appear on TV, film and theatre.
Often advertisers have us create radio spots in English AND Spanish for the same project. This arrangement has worked well for numerous clients and at the same time, can help realize substantial budgetary savings by recording and producing as parts of an entire project. Ask us about it, in either language, and we’ll be happy to explain further.
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