The Good, The Bad, And The Ugly

"The Ranch is truly numero uno in creating fantastically effective original 'story-style' radio spots.”
•• Jim Tazerack, Tazmedia.com

“One week after airing the Radio Ranch spot for 'Drive Chicago.com', visits to the site jumped 35%.”
•• Mike Hillstrom, Select Marketing Group

"We have enjoyed working with The Famous Radio Ranch for over 20 years. Dick Orkin's signature voice and the creative skills of the writers with their slice-of-life humor have helped build the Toyota Carlsbad brand to become the number one new Toyota volume car and truck sales leader in San Diego County."
•• Dale Weston, Carlsbad Toyota

"Radio's ability to build a warm, humorous image, while quickly building reach and awareness has led us to unprecedented growth. The creative approach developed by the Famous Radio Ranch created a personality for U.S. Healthcare that people just can't get out of their heads. We love radio and we love the Ranch, and we're sticking with it!"
•• Larry Alten, U.S. Healthcare

"Your Pea Soup commercial today had the worst picture of any commercial I have ever seen. I sat and stared at my radio for seven hours and the picture on the screen wasn’t just dark, it was black. If you’re going to do commercials, learn how to use the darn camera or turn on the darn lights in your darn studio. I don't slurp any darn food item with Pea in it that I can’t see."

•• Bobby Guzinski, Keokuk, Iowa

"Radio Ranch radio for Carlsberg Beer has dramatically changed Guiness and our own agency's opinion about how radio can work on behalf of brand goals. Latest recall figures show that the Radio Ranch Campaign was through the roof with the highest scores ever!"
•• Tom Doherty &
Peter Owens, LTD. Dublin, Ireland

"We've been working with the folks at Radio Ranch for over 20 years and they always find a way to come up with funny, fresh ideas without losing site of the main goal and that is to sell the product."
•• Don Rutz & Mike Oakes, Matrix Marketing Group, Inc., Chicago, IL

"If yew theenk I'm gonna buy yer produck, yewv gut anuther theenk cuming. I ain using eny produck that uses our Lordes nam in vayn. Eye Kwote "Geez, this beer iz good." You emballcezes – The Lord waz a teet totaler. Lettuce keep rellijun out of cummurshuls"
•• Rev. Albert Lakom, Houston, Texass

"As an in-house agency, we can't compete with the creative work the Radio Ranch writers and producers turn out. We just pick up the phone and call the Ranch, brief them and, in a snap, we've got "stand-out" radio. It's a beautiful way to work!"
•• Brent Lawrence, Mountain America Credit Union

"You were such a blessing to us. We needed great, breakthrough creative and the Radio Ranch delivered big time."
•• Ann Williams, Weigels Ice Tea

"The Radio Ranch spots produced the greatest weekend sales event in the history of Smith's Home Furnishings. And all we ran was Radio Ranch Radio."
•• Ross Stevens, Bottom Line Advertising